How the WoW Token is priced, what it is actually worth, and how to read auction house listings without getting the price per item wrong.
Retail WoW has two auction houses: a region-wide commodity market for stackable goods and a per-realm market for everything else. They quote prices differently, which is why listings can look mispriced.
The WoW Token is not an auction. Blizzard sets one price per region and adjusts it based on supply and demand, which is why US, EU, KR and TW prices drift apart.
A WoW Token costs $20 and currently converts to roughly 260,000 gold in the US. Here is how to work out whether buying one is worth it for you, in both directions.
The WoW Token has ranged from 107,392 to 402,952 gold in the US since November 2020. Here is what the full price history looks like, region by region, and what moves it.